Neet Water
Launch
When Ashley approached us to produce 3 videos and some still assets for her new product, we discussed at length the overall visual aesthetic and style of her brand and she communicated to us how she wanted something chic, modern, and fun. We thus pitched this launch video with the concept of using stop motion cinematography and graphical animation alongside a vibrant and modern color palette that infuses those attributes we discussed while keeping the video concise and easily shareable.
See the other 2 videos from this project here:
Zen & Chris
Spec Fashion Ad
We sometimes find ourselves with some downtime and during one such period, we got some friends together to shoot this short spec piece . The concept was simple: we wanted to create an upbeat, fun, fashion focused video. Zen & Chris are both incredible humans with such bubbly personalities and this project was a blast to produce!
We can’t wait to help your brand produce something similar so feel free to reach out today!
One Harrison
No Place Like ONe
Besta consults on some of the best looking luxury rental apartment units in NJ and NYC and when they reached out to us to produce a marketing video for one of their client’s new launches in Harrison, we were extremely excited and stoked! Besta had a core concept of structuring the video around a day-in-the-life of a resident of One Harrison and we were immediately taken to the idea. The brief was to feature individual vignettes that underscored some of the standout features like the Peloton bikes and tanning beds while ensuring that the video would still flow nicely. This came together in the meticulous script we wrote that integrated a series of transitions and match cuts in order to seamlessly connect these various vignettes and give an overall cohesion to the video. The advert was broadcast on YouTube and various other social media platforms to great success, with the property’s units being fully leased soon after.
Zales
Brilliant dancer
Social Native approached us with a brief from Zales requesting to create a social media video as part of an upcoming Mother’s Day campaign for the popular jewelry brand. We were given a VO script and were tasked to produce a creative piece that fit the text. During our brainstorming session, our team honed in on the idea of persistence and hard work - values we ourselves hold dear and which we thought were aptly represented in diamonds - eventually coming upon the core concept of this video where we juxtaposition a dancer rehearsing her choreography and the actual ‘performance’ which we felt not only gave the video a distinctive look, but nicely drew the connection of how diligently putting in the hours and not giving up eventually leads one to truly shine.
Morning Recovery
Do More
When Social Native approached us with this project for the startup Vitamin Drink company Morning Recovery, we were thrilled and extremely excited. The initial brief had a fairly detailed script and storyboard that our team took and elevated by pitching the concept of shooting against various colored backdrops. The client loved the idea as it not only lined up perfectly with the brand’s overall aesthetic sensibilities, but it also gave the videos a vibrant look that caught viewer’s attention immediately - an aspect that was hugely appreciated as the videos were meant specifically for social media marketing.
Happy valley
social media assets
Happy Valley is an arcade bar in Beacon NY run by the loveliest couple you’ll ever meet! With an extremely cool retro vibe and amazing artwork designed by the owners themselves, we were thrilled to have been invited to shoot their menu and some social media assets for them! At Close Focus Media, we love supporting small businesses and we love working with other creative entrepreneurs to create work that helps reach your customers and tell your story!
Crocs
Literide
We were invited to pitch a social media commercial for Crocs’ new LiteRide line of everyday footwear and we were taken to the idea of showcasing how versatile their new product was. Based on the idea that this is a pair of shoes equally comfortable at home and on the go, we came up with this script that showcased the shoes at use at a variety of daily situations - from lounging at home, to working out at the gym.